I Wish I'd Thought Of That
Somewhere the question was asked, "how can we get consumers to spend more money?" Clothing manufactures & laundry detergent makers got together to find an answer that would benefit both. They needed to come up with a plan for selling more clothes creating a need to wash more frequently, thus selling more detergent. But how could they do this?
"I propose that we convince the general public that layering clothes is a grand idea. What about jackets and vests?" Suggested one vendor. He figured that if women were told jackets were flattering and could hide their figure flaws, they'd definitely go for it.
That idea worked alright, but it was found that jackets and vest didn't require laundering every day. Some had to be dry cleaned, so the detergent makers weren't very happy. Back to the drawing board they went.
One young entrepreneur had a thought. "What if we made clothing for the female gender a little more revealing? The men would love it. Let's design every shirt, blouse, sweater, or dress to be low cut, made from sheer or flimsy fabric. We will also begin manufacturing these lovely little numbers, that were once considered underclothes, as Cami's. Every woman who tries on our shirts will realize that it is necessary to layer something underneath. From there we can branch out to fancier brassieres because even with a shirt and a Cami, out clothes will still be sheer enough to see the straps. Every lady you know will desire to have not only an undershirt for everything she wears, but matching brassieres also. Think of the possibilities! It won't be long before we can have them wearing 5, 6, 7 simple pieces of clothing each and every day. Just think about how much more laundry they will be doing. I can hear the kaching at the register as they are investing in more and more laundry detergent. And the best part of all, we won't even bother giving the ladies any other choices. If we all get together and do this women everywhere will HAVE to purchase and wear more clothes.
And so the foolishness began.
2 comments:
I think they forgot to take into consideration the newer generation of women that refuse to layer... Even if it just means putting on underpants... *Sigh*
Ahhh so that was the reason camis became "outer" clothing.
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